Travel blogging has become an immensely popular way for individuals to share their adventures, experiences, and insights with a wide audience. With the rise of social media and digital platforms, travel blogs offer a unique opportunity to document journeys, provide travel tips, and inspire others to explore the world. To create an engaging and successful travel blog, there are several principles that every travel blogger should consider. Here are some key principles of travel blog writing:
Authenticity: One of the most crucial aspects of a travel blog is authenticity. Readers appreciate genuine and honest content that reflects the blogger's real experiences. Avoid exaggerated stories or fake enthusiasm, as this can undermine your credibility.
Writing a travel blog is not only a fun way to commemorate your travels, but there are multiple ways you can monetize your blog to create a secondary, and eventually a primary, source of income.
Below is a step-by-step guide for how to make a successful travel blog, that will get noticed.
Step 1: Start With Research
The best place to begin is by looking at the highest ranking travel blogs to date. Pay particular attention to both the travel bloggers who have achieved long-term success, as well as the newer travel bloggers that are quickly gaining momentum. The goal is not to copy what other bloggers are doing—but to see what works, what doesn’t, and for overall inspiration.
Step 2: Choose A Niche
One thing you will notice when researching the most popular travel blogs is that they all have a niche that they cater to. Selecting a niche is essential for everything from marketing, selecting your keywords, determining your writing style, selecting your URL, and selecting images to place within your blog.
Step 3: Select Your URL, And Create Your Website
Before you begin writing a travel blog, you must select a URL, and create your website. Also consider including your name in your URL, to further engage with your readers—or a clever and memorable arrangement of 2-4 words. Whether you outsource your blog design or build your own blog—ensure that your blog is responsive, has a clean layout, and that that colours and images are visually appealing.
Step 4: Begin Networking Within The Travel Industry
Once your travel blog is complete, the pages are edited to perfection—and you have your first few posts—it is time to begin networking. The primary places you want to focus your networking efforts are with your target audience and travel professionals.
Continue to check in regularly to create an ongoing relationship with the travel professionals you meet—and follow-up after any meetings you schedule.
Don’t let the size or scale of the travel professionals you source discourage you from reaching out. While PR companies do their own analytics to help determine what travel bloggers to call—it is your responsibility to take control of your success.
Travel Bloggers
While you want to connect with other travel bloggers on social media, also look for opportunities to connect with them in person.